Our little Stoli dolls and our popcorn filled Jameson adshels have both been shortlisted at this years Rose Advertising Awards. The Stoli dolls are nominated for best use of typography and the popcorn adshel is nominated for best use of creative media. The full list of nominations can be viewed here.
The awards ceremony will be held in Manchester at the Hilton Hotel on the 30 April. Fingers crossed.
We’ve just been awarded the Northern Ireland Tourist Board (NITB) contract for design and production for corporate communications, promotional and marketing materials, beginning 18 March 2009.
This win has come after a long running process with very stiff competition from agencies on this island and further afield, and we are delighted to be working with NITB in bringing the new brand for Northern Ireland tourism to life.
Our campaign for BT Black picked up another award at the Digital Media Awards last week. We beat off stiff competition to win the gong for ‘Best in Design’.
The judges’ highlighted how “the strategy, targeting, content and subtle brand association of the ambitious project really connected with the target market in a unique way”.
Friday the 30th January was the annual SOS RNLI Awareness Day. In recognition of the fact that the RNLI is our charity of the year we decided to have a little go at making our Creative Director Lifeboat Crew material - a tough ask at the best of times. We borrowed a full in-shore Lifeboat Crew kit and, in the sweltering heat of our studio, our resident ‘hero’ attempted to squirm his way into it. Nice.
Windsor Arnold, Operations Director of the AV Browne Group, has been re-elected to the PANI (Publicity Association of Northern Ireland) board for the 2009/10 season. The elections were held at Ten Square on January 29th and the (friendly) competition was fierce.
For the past year, Windsor and UUJ have been working closely for PANI to initiate exciting new seminar and workshop series linking promising student teams from CAM and VisCom with successful agencies in Northern Ireland. The students will hear from industry leaders about their specific markets, current and future trends and learn about essential skills agencies hope to see in graduating students. They will then be mentored by each agency over the space of a month and assigned to work on a campaign briefed in by PANI.
Keep an eye out in Belfast Telegraphs business section over the coming months for regular updates on the seminars and workshops.
For further details and other PANI events, click on: www.panionline.com
Our first pitch of 2009 sees us win the design collateral work for The Ulster Museum, beating 5 other agencies. The project requires us to develop a suite of literature that will showcase the diversity of the Ulster Museum’s collections, to include maps, education booklets, media folders and gallery guides.
The new look Ulster Museum will re-open in June 2009.
Today’s Business Telegraph sees Stephen Moore get quizzed on a few of the key creative issues within the agency.
Our graphic poster for Big Telly’s Well of the Saints production has recently been showcased on a number of design blogs. Big thanks to Vi.sualise, Smashing Magazine and Flickr Design for posting our work.
Last night saw 4 of our clients pick up awards at the annual CIPR Pride Awards 2008. The National Trust picked up Gold for Outstanding In-house PR Team. The Arts Council also claimed Gold in the Public Affairs Category. Belfast Zoo scooped two Silver awards for Best Low Budget and Best Publication while The Northern Ireland Tourist Board claimed Silver in the Public Sector Category.
A complete list of all categories can be viewed here.
The Fresh Digital Awards took place in Manchester last night and our online campaign for BT Black took the top prize for ‘Freshest brand-building using digital channels’. We shook off competition from Bray Leino and Fuse Digital to take top spot. The full list of nominations for all categories can be viewed at http://www.freshdigitalawards.co.uk
Belfast Zoo was awarded the best brand campaign at the annual CIM awards ceremony which took place in the Europa Hotel on Wednesday 15th October. This award demonstrated how the Zoo’s innovative brand strategy was a core contributor to outstanding sales growth and profitability. We congratulate our client Joy Bond, Business Development Officer at Belfast Zoo.
Our recent appointment to look after NITB’s advertising account has not gone un-noticed. Marketing Week has picked up on our success and published an article in the latest edition of their magazine.
Our first campaign for NITB can be viewed here.
Last night (9 October) our client, BT Northern Ireland, was awarded the Marketing Effectiveness Campaign of the year for the innovative “Free Running” campaign. This national competition pitched the agency against all of BT’s roster agencies and our campaign for David Beck and the Consumer North team took the top prize.
Our work for Stoli Vodka has been picked up and featured in this months Marketing Age Magazine. Guest reviewer Joy Bond has written a great article on the success of our Stoli brand awareness campaign that was produced earlier this year.
Download a PDF of the full review by clicking here.
You can also view are full Stolichnaya case study here.
We’d like to thank Dave at Grafikcache for showcasing our new website on his design blog.
Go visit www.grafikcache.com and have a look at some of the superb work on show.
Our Refurbishment is finally finished. Here are some photos of our new reception area, Read the rest of this entry »
studio and boardroom. Life isn’t always as it seems from the outside.
McNaughton Paper NI Ltd, a subsidiary of the James McNaughton Group have launched a revolutionary high-tech vehicle which is designed for the delivery of graphic and office paper and substrates to its Belfast city based customers – and AV Browne was first on it’s delivery route.
The truck, which produces zero CO2 emissions, will deliver genuine reductions in the environmental impact of their paper deliveries, saving an estimated 4,250 litres of fuel and around 12 tonnes of CO2 exhaust emissions a year, compared to the diesel truck it replaced.
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AV Browne beat off stiff competition to win the NITB account.
As COO Stephen Conway said;
“This account win marks a clear turning point for this Agency and exemplifies what can be achieved through a team focused approach where everyone’s opinion counts.”
Today saw the successful opening of the Rainforest House, Belfast Zoo’s newest exhibit. For the past year we have been working alongside Zoo staff to create the new Zoo identity and due to the success of launch and implementation of the new brand, we won the tender to design this very exciting landmark project for the Zoo. The exhibit had a very tight six week turnaround which required a very coordinated approach between ourselves, the Zoo keepers, sign makers and a few animals too!
The exhibit was officially launched by the Lord Mayor of Belfast, Tom Hartley, and former Blue Peter presenter Zoe Salmon, with coverage from local TV, newspapers and radio. The exhibit was a hit with the school kids and we are delighted to be part of an exciting new era for one of the most successful visitor attractions in the country.
You can have a look at some of the pics from the day - Jasmine the sloth even made an effort!
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