With the increase in ‘staycations’ and visitors from ROI, NITB wanted to reach out to the industry and help them not only understand their audiences but grow them. They ran two events one in Belfast and one in Derry/Londonderry.
We designed a take-home planning guide for the industry. The guide is in a handy folder with notes pages and space to add in additional information. It is user friendly and breaks down all the information into a digestible format that is supported visually. The tone of voice is welcoming and does not use confusing jargon. It covers – facts, figures & fancy quotes, How NI tourism is doing, Top tips to earn more among others.
The key section in the guide is ‘Hello, I’m your number one customer.’ This section looks at the market segments and puts a face on them. To support this section we developed an interactive PDF using interviews for each segment.
We’ve got our hands in the air and our lighters at the ready… it must be festival time again!
AV Browne is so proud to be supporting Belsonic in association with Absolut Vodka again this year. The music festival is now second only to Oxegen on the island with headliners like Florence and the Machine, Kasabian, David Guetta and Paul Weller.
The sun’s out and Northern Ireland looks better than ever! So what better time to remind both locals and visitors alike to get out and find their own summer journey with the great events and attractions we have on our very own doorstep?
Old favourites like the Carrick-a-rede Rope Bridge and island hopping on Lough Erne are featured on outdoor alongside kicking back in Made in Belfast, bird spotting at Castle Espie and, for the really brave, paragliding in the Sperrins. Meanwhile, international visitors arriving in through the ROI’s major airports and seaports are reminded that they ‘haven’t seen Ireland until they’ve seen Northern Ireland’, (only because it’s true!) with creative featuring high-profile favourites like the Giant’s Causeway.
High frequency TV, radio, outdoor and press is supported by our campaign site and our myni site. Add to this numerous press inserts and handouts; shopping centre, airport and event promotions; ecocabs and segways; and there’s no excuse for not knowing about the hundreds of events happening on our shores over the next few months.
Plenty to fill the void in your life once this football thing is FINALLY over – see you out there!
The Belfast City Council Anti Litter Campaign launches on 21st June. The campaign focuses on how disgusting litterers appear to their peers. It is designed to shame those who currently litter and encourage them to stop. A number of scenarios featuring the main litter problems of cigarette butts, Chewing Gum and general litter are played out using pop art style characters.
The media strategy was designed to target litters at the point of action, the creative appears on outdoor, radio, washrooms, entertainment and local weekly press. The campaign is also supported by PR and a targeted presence during key City Council events.
National Trust launches their summer outdoor campaign on Monday 7th June. The campaign focuses on four of their key properties – Castleward, North Coast, Florencecourt, and Mountswteart. Each creative captures a typical family day out at that Property. The posters invite people to spend some time at the properties this summer with their family. The 48 and 96 sheets are supported by local radio, press and a pull out activity map in NI4kids summer edition.
Our campaign focus for the Army Jobs & Trades Fair showed there was more to joining the Army than simply being a soldier. Through a series of portraits, highlighting key support roles the creative provided an opportunity to show the Army as a rewarding career option.
After our appointment to the Lidl Northern Ireland account last month, we have this week launched a new TV advertising campaign for Lidl Northern Ireland. The campaign is a complete change of creative direction for Lidl and features Belfast born presenter Colin Murray as the brand ambassador.
We all believed that Colin Murray would be the perfect fit with Lidl as he represents a lot of what Lidl stands for as a company - straightforward, energetic and passionate about his business and was huge fun to work with on the shoot.
The campaign airs on UTV, GMTV and Channel 4 in Northern Ireland from Monday 19th April and you can view the ads above and on our YouTube channel - www.youtube.com/avbrownegroup
