Today we launch NITB’s advertising campaign for the year of celebration that is ni2012.
It’s a year when Northern Ireland will play host to world class events that will shout out to the world, demonstrating the giant strides of progress that have been made here over the past number of years. From Ministers to event organisers to tourism bodies, so many people have worked hard for this year to be a success for Northern Ireland.
And we are really excited. Excited by everything that is happening this year but even more than that. In the making of this ad, even more than any before, we became so proud of our place, so proud to be from here, proud of our evolution, our uniqueness and our authenticity. Of everything we’ve achieved together and of how much we can still. And we really hope you feel the same after watching.
The ads are just a taster of what’s to come this year. Be warned. Hold on to your hats - 2012 is going to be one heck of a ride!! For further info, visit ni2012.com for up to date info on all events and general goings on.
We’re shouting the 2012 news out and everyone’s invited to join in. After all - the more, the merrier!
Following our announcement in early March last year, we have been working hard with the nice folks at the MAC, and with much excitement have just issued the first communication showing its lovely new identity.
While the MAC opens its doors to the public in late April, a number of Very Important People have been asked to come along on the 3rd February to the official announcement of its opening and season programming. Save the date e-mailers and invitations have been sent, giving a first glimpse at the new MAC brand, showcasing its distinctive folded logo, bespoke type face, the secondary brand pattern and intriguing colour palette.
The event will be hosted by journalist and TV presenter Mariella Frostrup, and will feature some of the UK and Ireland’s best known artists, journalists and opinion formers, discussing the MAC’s grand plan and brand new arts programme.
Keep your eyes and ears peeled as the MAC’s brand makes its way to the fore in the next few weeks…
We’ve created another eyecatching update to the 96 sheet at the Gt George Street / Nelson Street junction where the M2 and Westlink converge.
With this latest exciting BT NI ad we’ve used animated LED lights to ’swoosh’ up the board replicating the superfast nature of the fibre optic broadband that is BT Infinity and making the site unmissable.
BT Infinity - 4 times faster than the UK average*
BT Superfast 96 sheet - 4 times more impact than the average billboard**
On 3rd January, BT launched a new 96 sheet poster personally wishing all their customers in Northern Ireland a Happy New Year! If you look closely, the background of the creative is cleverly made up of BT customers’ first names. The newly constructed 96 sheet illuminated poster site is situated at the junction of Nelson Street and Great Georges Street, on one of the main arterial routes into the city.
To get you into the Christmas spirit (no pun intended) we have worked with Jameson to host a special Christmas film screening at QFT as voted by you.
We have been on a mission: To find your favourite festive film.
Jameson fans were invited to vote for their favourite from 3 Christmas classics, to be screened at a special event this Saturday, 10th December at 9pm.
Would it be the hilarious ‘out of towner’ antics of Elf? The action-packed, Die Hard world of John McClane, ‘yippee-kayay-ing’ all the way home in time for Christmas? Or the rip-roaring, belly-laughing, road-trip from hell with the Griswald’s in National Lampoon’s Christmas Vacation?
Well, the votes have been cast and the winner is…ELF!
A lucky selection of those who voted for the winning film have been invited to attend an evening of festive fun at QFT where they will enjoy a reception of Jameson punch and seasonal nibbles before being treated to the special screening!
Don’t know about you, but we are looking forward to it!
1st December saw the reveal of BT Infinity’s tease special build 96 sheet poster at Nelson St / Great Georges St. This is a newly constructed 96 sheet illuminated poster site, on one of Belfast’s main arterial routes into the city, and for the launch of the site we wanted to create a disruptive tease and reveal campaign for the pre-Christmas period. The ‘Do not open until December 1st’ tease poster went live on 14th November and was replaced with a special build 3D Christmas tree and festive message from BT Infinity. The tree brings to life the fibre optic light trail from BT’s Infinity TV campaign and simply communicates how BT Infinity are bringing Northern Ireland, a ‘merrier Christmas’ with their superfast fibre optic broadband.
Monday the 14th November saw the launch of Boosting Business, the new campaign from Invest NI to help companies defy the downturn.
It is a fully integrated campaign featuring companies across Northern Ireland who have received advice and support from Invest NI. Audiences are driven through to boostingbusinessni.com where they can view the full case studies, and register for advice & support.
Support is available under the five core themes of skills, research & development, jobs, exporting and technology.
