AV Browne / Recent Work /

International Women’s Day

International Women’s Day is celebrated 8th March this year with a range of events at Belfast Ulster Hall. AV Browne developed this A1 poster along with associated literature, for the annual event. The day has been coordinated to recognise the economic, creative and social achievements of women around the city.

NITB - Logo and Typeface

Over the past few months, we’ve been working closely with Fontsmith on creating a new bespoke typeface and identity for the Northern Ireland Tourist Board. The logo and headline typeface is now complete and are both being used for the first time as part of the Tourist Board’s new Spring campaign. This is just a preview of the work that has gone into developing the Northern Ireland typeface. A full case study will be online next week.

NITB - Spring Campaign 2010

Relax, Rejuvenate, Refresh this Spring

Following on from our massively successful award-winning 2009 campaigns with NITB, February saw the launch of this year’s Spring campaign.

Centred around the theme ‘Relax. Rejuvenate. Refresh.’ the campaign focuses on wellbeing and doing the things that make you feel good – whether it’s soaking in seaweed, seeing a gig, cycling along the Causeway coast or catching up on your culture. It’s a personal thing. But whatever it is for you, you’re sure to find it in Northern Ireland.

The campaign was supported by 30 sec TV ads (again employing the now universally known soundtrack by local band John Shelley and the Creatures); 10 sec TV stings; outdoor; press and online at www.discovernorthernireland.com/spring as well as on-street and shopping centre activity throughout the coming months.

Kerry Foods

As Golden Cow is now under the Kerry Foods umbrella it was important that the staff fully understood the ‘Kerry Vision.’ We were brought in to produce material for a team building, staff conference.

The invitations were produced as a 3D box inviting employees to see into the future. The boards themselves highlighted the key phases on the journey to reach the vision, from the start through to continuous improvement and the characters along the way were visual representations of how to get there. Each of the building blocks came out of the board to form a puzzle that required team work to solve.

BT Total Broadband

The aim of this quarters broadband campaign was to make BT Total Broadband top of mind for those consumers considering buying broadband. With a flood of broadband providers competing for consumer attention, our approach was to stand out by emphasising the personality behind BT’s award-winning technology. Although many suppliers offer broadband, it’s clear that only BT gives you Total Broadband.

NITB - Business Expo

Following success of 2008’s event The Business Tourism Expo 2010 was taken to a new level.

Working in partnership with the Odyssey Arena and Warwick Corporate Events, the Business Tourism team sought to highlight Northern Ireland as a competitor in the world of corporate venues. With buyers coming from Europe and the USA, AV Browne were tasked to develop a visual theme to tie the event and its literature together. This was the perfect opportunity to bring the new business tourism brand to life using the strong contrast of the black & yellow, along with bespoke photography we designed key features for the event. The main piece was the entrance tunnel, incorporating strong photography and copy to highlight the range of venues on offer.

Isaac Agnew - Volkswagen

What started as a seed of an idea for Agnew Volkswagen grew into the “Fresh Campaign” taking the iconic symbol of a Christmas tree- which also happens to resemble the “Magic Tree” air freshener- creating a playful and successful campaign which ran on outdoor, press and radio.