Jameson Whiskey - Belfast Film Festival sponsorship
After four years of sponsoring the Belfast Film Festival, Dillon Bass challenged us to produce a new Jameson Whiskey campaign that would reinvigorate this sponsorship for 2008 and engage with both their target audience and their key on-trade partners. The campaign needed to capture the Jameson brand spirit of social interaction,
demonstrate their long association with film and improve overall brand preference and regard amongst
Belfast bar goers.
As you can see, Windsor was held under close guard by the Stormtroopers during the Jameson Film Festival launch in Belfast.
To see all of our work for Jameson, click here to see the full case study.