The National Trust
The new National Trust summer campaign went live on Monday 16th June featuring two of their key properties Castle Ward in County Down and Florence Court in County Fermanagh. This campaign will appear in outdoor, press and radio throughout the summer months. The ‘Go Enjoy’ campaigns have played a fundamental role in the repositioning of the National Trust within Northern Ireland since 2001. The campaigns have challenged consumer perceptions of the brand and broadened the appeal to a wider target audience resulting in significant increases in visitor numbers in recent years.
Our complete National Trust case study will be online soon.