BT Broadband
BT Consumer in ROI briefed us to produce a campaign that highlighted their new broadband package. The package consists of a base product that gave broadband and line rental for €39 a month. Then consumers could add other money saving extras, depending on their needs. Because this is a slightly complex message we used a very simple visual analogy.
The thought – ‘building your own broadband package is easy with BT’ and the use of slick looking building blocks that contain simple icons to represent the different extras that can be added. The building block theme was used in press, online and direct mail. Click above to play.