We shot this cinema trailer on location in Paris for Black, a new website from BT that looks at the role broadband has played in the growth of subcultures. Focusing on Tektonik dance the trailer acted as a teaser for a much longer documentary that featured within the site. Black marks a radical departure for BT in the way that it communicates to a younger online audience. Click above to play.
This ‘ad within an ad’ concept for BT Business Ireland depicted business people reacting to the news that they could have been saving time and money with BT. The campaign not only marked a more ‘gloves off’ approach but also adopted a more daring execution in both terms of design and media choices.
