NITB - A Great Day
The second ad for NITB goes live this week, expressing like the first, a confident, authentic and ‘first hand’ visitor experience. No more shots from helicopters or views that no visitor can reach. Rather, a fresh illustration of the closeness and accessibility of Northern Ireland’s tourist assets in a 60 second ‘rush’ to a great track from local band, John Shelley and the Creatures.
The tone is authentic and real through a hand held camera as our featured couple record themselves enjoying a day to remember. Uncovering stories is a central theme in our brand advertising, as evidenced by the new press ads, and there is an element of story telling going on in our TV ads also.
Again, this work represents another step in a long term strategy that aims to change attitudes and perceptions towards the Northern Ireland visitor experience.