Following on from the major contribution Irish regiments have made on overseas operations, the British Army commissioned a dedicated Northern Ireland TV recruitment commercial featuring real soldiers from Irish regiments in authentic military scenarios in desert location. ‘In their own words’ the soldiers describe what it’s really like in documentary reportage style following the action. Training, personal development, bravery, professional trades, humanitarian aid, and promotional prospects in the Army are all covered with the take out that the Army take you as you are and help you to become ‘the best you can be’. Call to action is to telephone , text and web to hear more from the featured soldier – through further webfilm interviews.
Campaign runs from 4th May to end of 2009 on GMTV, UTV and Channel 4.
BT recently announced the launch of its new partnership with The Queen’s Film Theatre. As part of the new sponsorship, we were asked to look at rebranding the QFT. The Brief was simple – we needed to communicate the unique culture of the QFT through their brand. We wanted to enlighten existing and new audiences by designing a brand that shifted the perception of QFT from being an art house cinema to one that was edgy and more accessible for all. We also had to ensure that the two brands – BT and QFT complemented and worked well together.
Stage one of the rebrand includes the launch of the logo, content managed website, internal and external signage. Stage two of the brand will roll out over the coming months.
Full case study will be online soon. In the meantime, book tickets online at www.queensfilmtheatre.com and go see one of the many great films now showing.
As part of BT’s new partnership with the QFT, we were asked to come up with an idea that would give BT an engaging presence in the bar and foyer area. A series of film related questions were printed onto coloured beer mats so that people could doodle down thoughts and drawings about their favourite films/actors/quotes etc. Each mat could then be hung onto the Vision for Film wall to create a fascinating and bizarre collection of information.
Our new press and outdoor campaign for BT emphasizes the strength and completeness of BT Total Broadband. It demonstrates how the BT Home Hub delivers everything to your home, from TV and movies with BT Vision, to everything that’s available on the internet.
