Army - TV
Following on from the major contribution Irish regiments have made on overseas operations, the British Army commissioned a dedicated Northern Ireland TV recruitment commercial featuring real soldiers from Irish regiments in authentic military scenarios in desert location. ‘In their own words’ the soldiers describe what it’s really like in documentary reportage style following the action. Training, personal development, bravery, professional trades, humanitarian aid, and promotional prospects in the Army are all covered with the take out that the Army take you as you are and help you to become ‘the best you can be’. Call to action is to telephone , text and web to hear more from the featured soldier – through further webfilm interviews.
Campaign runs from 4th May to end of 2009 on GMTV, UTV and Channel 4.