QFT
BT recently announced the launch of its new partnership with The Queen’s Film Theatre. As part of the new sponsorship, we were asked to look at rebranding the QFT. The Brief was simple – we needed to communicate the unique culture of the QFT through their brand. We wanted to enlighten existing and new audiences by designing a brand that shifted the perception of QFT from being an art house cinema to one that was edgy and more accessible for all. We also had to ensure that the two brands – BT and QFT complemented and worked well together.
Stage one of the rebrand includes the launch of the logo, content managed website, internal and external signage. Stage two of the brand will roll out over the coming months.
Full case study will be online soon. In the meantime, book tickets online at www.queensfilmtheatre.com and go see one of the many great films now showing.