As part of our work for NITB, we produced promotional bits and bobs for Northern Ireland Gardens activity ahead of their 2 annual showcase events; Bloom in Phoenix Park Dublin, and Hillsborough Garden Show.
We wanted the materials to be unusual, beautiful and be something people would keep to use and refer to time and time again. We developed patterns and colours to complement stories of record breaking Rhododendron and the mother of all Irish Yew trees and compiled these in the shape of a charming little swatch card. The theme continued across extremely useful cotton bags and not-quite-so-useful-but-still-wonderful whirlymills!
Furthering its partnership with the Queen’s Film Theatre, BT recently commissioned a series of cinema idents as part of their sponsorship. With each ident featuring a different film genre, the series aims to showcase the relationship between BT Total Broadband and BT Vision in delivering exciting home entertainment. You’ll be able to catch the big screen versions at the QFT this summer.
AV Browne were first to a serious ‘grime scene’ today, as forensic teams were called in to Belfast’s city centre to deal with a bad case of chewing gum litter. The event launched our current Litter – get a grip! campaign, which aims to make Belfast a cleaner and brighter place to live and visit by encouraging people to dispose of their litter properly.
The forensics arrived in a branded van loaded with everything needed to tackle the current ‘grimewave’, and within minutes an area of Donegall Square West was cordoned off by the team. Whilst the investigation took place, a promotional team handed out free wrap-its, or gum pouches, that make it easy to effectively dispose of your gum.
Our campaign will focus on major offences such as chewing gum and cigarette butts, and warns the public that anyone caught dropping litter on the street faces a £50 fine.
The launch of this campaign will be followed up by posters, radio and television ads that will show how chewing gum and smoking-related litter is affecting our streets.
The “Picture Yourself” campaign moves into the summer months with a new burst of outdoor creative that sees the National Trust continuing it’s commitment to provide richer opportunities for engagement with its visitors and members. Two new 48 sheets launched on June 15th featuring photography submitted to the Picture Yourself website.
A semi-permanent installation featuring 16 of the best photographs submitted to the site also launched on Bedford Street in Belfast. This is an exciting new approach for the National Trust and marks the start of several new projects aimed at developing engagement with its audience.
BT Experiment candidate John Fitzsimmons finally emerges from the cube on Friday 3rd July, having spent the previous month living alone in a very public space with only BT Broadband, BT Vision and a BT phoneline for company. This ‘live testimonial’ marked a dramatic departure for BT, which moved away from traditional media to a format that supported a wider degree of audience engagement. Over the course of The Experiment John demonstrated the power of BT Total Broadband to an audience of thousands of city centre commuters, whilst developing a social network of over 900 Facebook friends, 444 Twitter followers and 6,998 YouTube users. The main BT Experiment website also enjoyed over 10,000 hits in a 4 week period.
Here is our first piece of printed literature for National Museums Northern Ireland using the new brand identity. The cover of this wedding brochure is Loganberry Pink foil on GF Smith’s Peregrina Majestic Purple Shift, with the inside having alternative, shorter, semi-transparent pages containing all the information for each spread.
From 2007 Belfast Zoo has benefited from a significant increase in visitor numbers as a result of the rebranding work AVB were commissioned to carry out on their behalf. As the 2nd most visited tourist attraction in Northern Ireland, we were commissioned to create a campaign that would drive footfall to the zoo over the summer months by keeping it front of mind as a great day out.
The concept is simple. It challenges people to think about the last time they actually saw a zoo animal in the flesh. Taking the next step in terms of creative direction, the campaign showcases a series of balloon animals, against a stark background accompanied by the call to action ‘It’s time to see the real thing’. The campaign will run on 48 sheets and bus t-sides kicking off Monday 15th June. Radio will feature later in the campaign.
A big thanks to Magic George who made us the best balloon animals ever.
