Belfast City Council - Anti Litter
AV Browne were first to a serious ‘grime scene’ today, as forensic teams were called in to Belfast’s city centre to deal with a bad case of chewing gum litter. The event launched our current Litter – get a grip! campaign, which aims to make Belfast a cleaner and brighter place to live and visit by encouraging people to dispose of their litter properly.
The forensics arrived in a branded van loaded with everything needed to tackle the current ‘grimewave’, and within minutes an area of Donegall Square West was cordoned off by the team. Whilst the investigation took place, a promotional team handed out free wrap-its, or gum pouches, that make it easy to effectively dispose of your gum.
Our campaign will focus on major offences such as chewing gum and cigarette butts, and warns the public that anyone caught dropping litter on the street faces a £50 fine.
The launch of this campaign will be followed up by posters, radio and television ads that will show how chewing gum and smoking-related litter is affecting our streets.