BT - The Experiment
BT Experiment candidate John Fitzsimmons finally emerges from the cube on Friday 3rd July, having spent the previous month living alone in a very public space with only BT Broadband, BT Vision and a BT phoneline for company. This ‘live testimonial’ marked a dramatic departure for BT, which moved away from traditional media to a format that supported a wider degree of audience engagement. Over the course of The Experiment John demonstrated the power of BT Total Broadband to an audience of thousands of city centre commuters, whilst developing a social network of over 900 Facebook friends, 444 Twitter followers and 6,998 YouTube users. The main BT Experiment website also enjoyed over 10,000 hits in a 4 week period.