Zoo - Summer Campaign
From 2007 Belfast Zoo has benefited from a significant increase in visitor numbers as a result of the rebranding work AVB were commissioned to carry out on their behalf. As the 2nd most visited tourist attraction in Northern Ireland, we were commissioned to create a campaign that would drive footfall to the zoo over the summer months by keeping it front of mind as a great day out.
The concept is simple. It challenges people to think about the last time they actually saw a zoo animal in the flesh. Taking the next step in terms of creative direction, the campaign showcases a series of balloon animals, against a stark background accompanied by the call to action ‘It’s time to see the real thing’. The campaign will run on 48 sheets and bus t-sides kicking off Monday 15th June. Radio will feature later in the campaign.
A big thanks to Magic George who made us the best balloon animals ever.