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NITB - Summer Campaign

With the Euro price being so high at present, our main campaign focus was to persuade ROI residents to ‘Head North’ this summer for a great value break. A secondary target audience was International visitors.

We used visitor attractions unique to Northern Ireland, like the Planetarium in County Armagh or Zorbing in County Londonderry. We also targeted the border counties with outdoor advertising and a shopping centre promotional display, placed within centres in border towns in N. Ireland. Both targeted ROI shoppers who cross the border to make savings on their shopping. Again our message was ‘With so many unique attractions, a great value break is closer than you think’.