NITB - Case Studies
In an increasingly competitive market, it has never been more important that Northern Ireland’s tourism products are of the highest possible standard. Successful businesses are powerful aids in marketing and selling Northern Ireland as a destination. In order to enthuse and inspire those wishing to invest in new products or revitalise existing ones, the Northern Ireland Tourist Board commissioned AV Browne to produce a series of case studies, analysing a range of successful businesses throughout Northern Ireland, from hotels and restaurants to visitor attractions, to use as a template to encourage and inspire best practice right across the industry. The Merchant Hotel and Newforge House are the first in a series of twelve case studies.
