NMNI - Ulster Museum Invite

“We want it to be a future museum piece”, was the client brief for the invitation to the official opening of the Ulster Museum. No pressure then! We think we managed to pull it off….. but then again, only time will tell.

NITB - Story Book

There is so much to be proud of in Northern Ireland, so many undiscovered delights and great tales to be told, and myriad and bottomless inspiration from people and places. NITB wished to capture this essence of and passion for Northern Ireland in a way that could both inspire, and be kept and shared among industry professionals, tourists and those that live and work here.  

So we created a book, a precious keepsake, to celebrate Northern Ireland as a place that whilst aware and unafraid of its past, is confidently moving on.

The book brings together stories from people, well-known and unsung, of Northern Ireland as a place of inspiration and influence through landscapes, food, heritage, people and  culture.

NITB - Autumn Campaign

Find Your Journey - Young Couples

Find Your Journey - Families

Find Your Journey - Older Couples

Building on the success of recent advertising campaigns and continuing the brand theme of uncovering hidden gems; the NITB Autumn campaign which launches on Oct 1st, features a selection of locations and venues spanning across our six counties.  The main objective is to motivate domestic residents to take a short break in Northern Ireland in the Autumn/Winter months.

The campaign will see the airing of 3 new TV ads, aimed at NITB’s key target audiences - young couples, families and empty nesters – each highlighting how much can be packed into a short break.  The call to action urges domestic residents to ‘find [their] journey’ and discover where Northern Ireland can take them this Autumn, by visiting discovernorthernireland.com where the online strategy will enable visitors to explore Northern Ireland on a deeper level and interact with the site to plan their own short break.  The campaign comprises of a mix of TV, radio, press, outdoor, ambient and online advertising, supported by promotional activity at key border county shopping centre locations and various high profile music events in NI & ROI.

NMNI - Unwrap History Campaign

For an event as big as the re-opening of the Ulster Museum, National Museums Northern Ireland needed an even bigger idea. The challenge was to drive people to the opening and invite them to “Unwrap History”. To build anticipation for the October 22 opening, we decided on a targeted two-stage “Tease and Reveal” outdoor campaign, supported by press and radio. By placing various Ulster Museum artifacts in a giant warehouse, the outdoor creative brings the “Indiana Jones” inspired campaign to life.

Army

With the Army Careers Exhibition being the largest in their calendar of events, we needed a bold campaign that would highlight the prospects associated with joining the army, as well as drive people to the event.

We highlighted the key values that the army can provide, Pride, Purpose and Opportunity. The use of bold, graphic imagery plays on the gaming theme helping us produce a targeted campaign. The campaign will run across a variety of outdoor and will be supported by radio and tv – highlighting the kit that will be on show at the event.