Army
With the Army Careers Exhibition being the largest in their calendar of events, we needed a bold campaign that would highlight the prospects associated with joining the army, as well as drive people to the event.
We highlighted the key values that the army can provide, Pride, Purpose and Opportunity. The use of bold, graphic imagery plays on the gaming theme helping us produce a targeted campaign. The campaign will run across a variety of outdoor and will be supported by radio and tv – highlighting the kit that will be on show at the event.