NITB - Autumn Campaign
Find Your Journey - Young Couples
Find Your Journey - Families
Find Your Journey - Older Couples
Building on the success of recent advertising campaigns and continuing the brand theme of uncovering hidden gems; the NITB Autumn campaign which launches on Oct 1st, features a selection of locations and venues spanning across our six counties. The main objective is to motivate domestic residents to take a short break in Northern Ireland in the Autumn/Winter months.
The campaign will see the airing of 3 new TV ads, aimed at NITB’s key target audiences - young couples, families and empty nesters – each highlighting how much can be packed into a short break. The call to action urges domestic residents to ‘find [their] journey’ and discover where Northern Ireland can take them this Autumn, by visiting discovernorthernireland.com where the online strategy will enable visitors to explore Northern Ireland on a deeper level and interact with the site to plan their own short break. The campaign comprises of a mix of TV, radio, press, outdoor, ambient and online advertising, supported by promotional activity at key border county shopping centre locations and various high profile music events in NI & ROI.