NMNI - Unwrap History Campaign
For an event as big as the re-opening of the Ulster Museum, National Museums Northern Ireland needed an even bigger idea. The challenge was to drive people to the opening and invite them to “Unwrap History”. To build anticipation for the October 22 opening, we decided on a targeted two-stage “Tease and Reveal” outdoor campaign, supported by press and radio. By placing various Ulster Museum artifacts in a giant warehouse, the outdoor creative brings the “Indiana Jones” inspired campaign to life.