NITB - Logo and Typeface

Over the past few months, we’ve been working closely with Fontsmith on creating a new bespoke typeface and identity for the Northern Ireland Tourist Board. The logo and headline typeface is now complete and are both being used for the first time as part of the Tourist Board’s new Spring campaign. This is just a preview of the work that has gone into developing the Northern Ireland typeface.

You can view the full case study here.

NITB - Spring Campaign 2010

Relax, Rejuvenate, Refresh this Spring

Following on from our massively successful award-winning 2009 campaigns with NITB, February saw the launch of this year’s Spring campaign.

Centred around the theme ‘Relax. Rejuvenate. Refresh.’ the campaign focuses on wellbeing and doing the things that make you feel good – whether it’s soaking in seaweed, seeing a gig, cycling along the Causeway coast or catching up on your culture. It’s a personal thing. But whatever it is for you, you’re sure to find it in Northern Ireland.

The campaign was supported by 30 sec TV ads (again employing the now universally known soundtrack by local band John Shelley and the Creatures); 10 sec TV stings; outdoor; press and online at www.discovernorthernireland.com/spring as well as on-street and shopping centre activity throughout the coming months.

Kerry Foods

As Golden Cow is now under the Kerry Foods umbrella it was important that the staff fully understood the ‘Kerry Vision.’ We were brought in to produce material for a team building, staff conference.
The invitations were produced as a 3D box inviting employees to see into the future. The boards themselves highlighted the key phases on the journey to reach the vision, from the start through to continuous improvement and the characters along the way were visual representations of how to get there. Each of the building blocks came out of the board to form a puzzle that required team work to solve.

BT Total Broadband

The aim of this quarters broadband campaign was to make BT Total Broadband top of mind for those consumers considering buying broadband. With a flood of broadband providers competing for consumer attention, our approach was to stand out by emphasising the personality behind BT’s award-winning technology. Although many suppliers offer broadband, it’s clear that only BT gives you Total Broadband.