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NITB - Spring Campaign 2010

Relax, Rejuvenate, Refresh this Spring

Following on from our massively successful award-winning 2009 campaigns with NITB, February saw the launch of this year’s Spring campaign.

Centred around the theme ‘Relax. Rejuvenate. Refresh.’ the campaign focuses on wellbeing and doing the things that make you feel good – whether it’s soaking in seaweed, seeing a gig, cycling along the Causeway coast or catching up on your culture. It’s a personal thing. But whatever it is for you, you’re sure to find it in Northern Ireland.

The campaign was supported by 30 sec TV ads (again employing the now universally known soundtrack by local band John Shelley and the Creatures); 10 sec TV stings; outdoor; press and online at www.discovernorthernireland.com/spring as well as on-street and shopping centre activity throughout the coming months.