Belfast City Council - Anti-Litter
The Belfast City Council Anti Litter Campaign launches on 21st June. The campaign focuses on how disgusting litterers appear to their peers. It is designed to shame those who currently litter and encourage them to stop. A number of scenarios featuring the main litter problems of cigarette butts, Chewing Gum and general litter are played out using pop art style characters.
The media strategy was designed to target litters at the point of action, the creative appears on outdoor, radio, washrooms, entertainment and local weekly press. The campaign is also supported by PR and a targeted presence during key City Council events.