NITB - Summer Campaign
Find your journey this summer
The sun’s out and Northern Ireland looks better than ever! So what better time to remind both locals and visitors alike to get out and find their own summer journey with the great events and attractions we have on our very own doorstep?
Old favourites like the Carrick-a-rede Rope Bridge and island hopping on Lough Erne are featured on outdoor alongside kicking back in Made in Belfast, bird spotting at Castle Espie and, for the really brave, paragliding in the Sperrins. Meanwhile, international visitors arriving in through the ROI’s major airports and seaports are reminded that they ‘haven’t seen Ireland until they’ve seen Northern Ireland’, (only because it’s true!) with creative featuring high-profile favourites like the Giant’s Causeway.
High frequency TV, radio, outdoor and press is supported by our campaign site and our myni site. Add to this numerous press inserts and handouts; shopping centre, airport and event promotions; ecocabs and segways; and there’s no excuse for not knowing about the hundreds of events happening on our shores over the next few months.
Plenty to fill the void in your life once this football thing is FINALLY over – see you out there!