NITB - Know to Grow brochure
With the increase in ‘staycations’ and visitors from ROI, NITB wanted to reach out to the industry and help them not only understand their audiences but grow them. They ran two events one in Belfast and one in Derry/Londonderry.
We designed a take-home planning guide for the industry. The guide is in a handy folder with notes pages and space to add in additional information. It is user friendly and breaks down all the information into a digestible format that is supported visually. The tone of voice is welcoming and does not use confusing jargon. It covers – facts, figures & fancy quotes, How NI tourism is doing, Top tips to earn more among others.
The key section in the guide is ‘Hello, I’m your number one customer.’ This section looks at the market segments and puts a face on them. To support this section we developed an interactive PDF using interviews for each segment.
