We believe that Nutty Krust is one of Northern Ireland’s ’super brands’. It’s been around for over 40 years and there’s just nothing that can beat it, (especially toasted with a bit of jam and butter). Our latest campaign continues to parody another famous love icon to great effect.
Irwin’s Nutty Krust bread, St Valentine’s day special promotion. Our campaign theme of I Love Nutty Krust was perfect for a St Valentine’s day promotion. The agency hand painted banners and early on St Valentine’s morning we placed them on the main commuter routes into Belfast. We also produced Adshel and press, while the client organised an on-street promotion in Belfast.