The seasons might be changing but autumn is one of the best times to visit the National Trust. With 2 for 1 kids entry until 13 November 2011, families have the perfect incentive to wrap up warm and enjoy some autumnal fun in the beautiful outdoors.
Our campaign creative features bold branding and imagery which captures the spirit of autumn at the National Trust, and a feeling of warmth and nostalgia is conveyed through the striking use of saturated colour. These polaroid-style snaps are a continuation of the ‘upload your time’ call to action from the summer campaign, requesting the audience to share photos and videos of their time well spent at the National Trust. And with the 2 for 1 kids entry offer, the National Trust is giving families even more reason to keep visiting their places and spaces and capture quality moments together this season.
One of the primary objectives of the National Trust Spring campaign brief was to drive paying visitors to National Trust spaces, and to build on the ‘Time Well Spent’ proposition. Following the more general Open for Spring and Easter messages, we wanted to engage with families and groups of friends by promoting the Grand Garden and Craft Fair as an unmissable National Trust event.
The campaign – which launches on outdoor, radio and online on Monday 9th May – seeks to encourage visits to this family-friendly and quirky event, whilst still upholding the key message that the National Trust brings you time well spent with family and friends in beautiful places and spaces, all over Northern Ireland.
The Grand Garden and Craft Fair is a weekend of blooms, tunes and good times – Saturday 21st and Sunday 22nd May at Mount Stewart.
If there’s one thing that the National Trust loves, it’s Easter! From egg hunts and chick trails to Mad Hatters and Easter bunnies, National Trust brings you Easter as it should be.
The new Easter campaign launches today, 11th April, supported with outdoor, press, radio and online - encouraging visitors to join in the chocolate-chomping celebration. Our vibrant egg-tastic creative runs across the campaign and is sure to bring out the kid in you! Children are invited to don their decorated bunny ears and ‘hop’ down to one of the National Trust places and spaces near them for some choc-tastic trails. There is an abundance of happenings at the National Trust this Easter, so the whole family can join in…
Visit nationaltrust.org.uk for full listings of events. Easter at the National Trust – time well spent.
Spring is finally here and the National Trust is celebrating with a fresh, new campaign. The National Trust loves quirky spring events; their lovely places, and wide open spaces, are teeming with seasonal happenings and endless attractions this spring.
The campaign which launches today, 14th March, on outdoor, press, radio, and online, challenges perceptions and inspires visitors (and their furry friends!) to see the National Trust differently. The campaign takes a fresh look at what the National Trust has to offer encouraging visitors to embrace the open outdoors and abundant range of quirky events on offer.
National Trust launches their summer outdoor campaign on Monday 7th June. The campaign focuses on four of their key properties – Castleward, North Coast, Florencecourt, and Mountswteart. Each creative captures a typical family day out at that Property. The posters invite people to spend some time at the properties this summer with their family. The 48 and 96 sheets are supported by local radio, press and a pull out activity map in NI4kids summer edition.
The “Picture Yourself” campaign moves into the summer months with a new burst of outdoor creative that sees the National Trust continuing it’s commitment to provide richer opportunities for engagement with its visitors and members. Two new 48 sheets launched on June 15th featuring photography submitted to the Picture Yourself website.
A semi-permanent installation featuring 16 of the best photographs submitted to the site also launched on Bedford Street in Belfast. This is an exciting new approach for the National Trust and marks the start of several new projects aimed at developing engagement with its audience.
The new look Picture Yourself campaign website for National Trust is now live with over 1500 submitted photos and counting! Along with the superb image gallery, the site now also allows users to upload stories of their favourite National Trust experiences.
