National Trust launches their summer outdoor campaign on Monday 7th June. The campaign focuses on four of their key properties – Castleward, North Coast, Florencecourt, and Mountswteart. Each creative captures a typical family day out at that Property. The posters invite people to spend some time at the properties this summer with their family. The 48 and 96 sheets are supported by local radio, press and a pull out activity map in NI4kids summer edition.
The “Picture Yourself” campaign moves into the summer months with a new burst of outdoor creative that sees the National Trust continuing it’s commitment to provide richer opportunities for engagement with its visitors and members. Two new 48 sheets launched on June 15th featuring photography submitted to the Picture Yourself website.
A semi-permanent installation featuring 16 of the best photographs submitted to the site also launched on Bedford Street in Belfast. This is an exciting new approach for the National Trust and marks the start of several new projects aimed at developing engagement with its audience.
Watch this space for more details!
The new look Picture Yourself campaign website for National Trust is now live with over 1500 submitted photos and counting! Along with the superb image gallery, the site now also allows users to upload stories of their favourite National Trust experiences.
Visit http://www.nationaltrust.org.uk/pictureyourself and check out some of the truly brilliant photos and stories.
Our latest campaign for The National Trust has started using the real images from people who had submitted their photos to the Picture Yourself website. With so many great images being entered, it was always going to be a tough decision. We felt that these pictures were best suited for the Easter outdoor campaign.
The Picture Yourself Campaign is still going strong. You can see the latest submissions here.
Phase two of our National Trust campaign is now in full swing. Our Picture Yourself competition is intended to further develop the relationship between the National Trust and it’s visitors, reinforcing the message that This is YOUR National Trust. The campaign encourages people to go and visit The National Trust properties, take photos and then upload them to the Picture Yourself website. The site allows users to log on, submit photos, browse, rate and leave comments on other people’s pictures. Monthly winners will be chosen and all images submitted will be considered for use in phase three of the campaign later this year.
So what are you waiting for? Get yourself off to any of the properties listed and capture YOUR National Trust.
The new National Trust summer campaign went live on Monday 16th June featuring two of their key properties Castle Ward in County Down and Florence Court in County Fermanagh. This campaign will appear in outdoor, press and radio throughout the summer months. The ‘Go Enjoy’ campaigns have played a fundamental role in the repositioning of the National Trust within Northern Ireland since 2001. The campaigns have challenged consumer perceptions of the brand and broadened the appeal to a wider target audience resulting in significant increases in visitor numbers in recent years.
Our complete National Trust case study will be online soon.