BT and OnLive have teamed up to offer an incredibly exciting online gaming experience- and we’re celebrating with the release of our new national TV ad. With the incredible speeds of BT Broadband and the phenomenal library of online games, players can access 100+ top tier online games, instantly, with no downloads and no discs.
BT and OnLive together are changing the game!
NITB came to us with a desire to spread the Titanic message. Working alongside Tourism Ireland gives them the opportunity to get the message of the new Titanic Belfast out on an international scale. With the new legacy that Titanic Belfast is working towards and the potential that comes along with the centenary anniversary it is time to spread the message to the world.
We developed the Titanic spirit guide as a three part tumble book. Dependant on which side you choose first you will either read the stories of the Legend and its heritage, or of the legend reborn, the impact that Titanic has left on Belfast and what is on offer today as part of the Titanic experience. At the centre of the book is a mini brand toolkit, a set of colours, graphic elements and writing style that are all synonymous with the iconic ship. Helping communicate the message clearly and consistently.
Walks, wetsuits and waves - or boutiques and all things chic.
Autumn is upon us and what better way to savour its leafy loveliness than with a short break in Northern Ireland?
Mini breaks are the order of the season as we begin the big wrap up and prepare ourselves for the onset of blustery breezes and chillier climes. NITB recently launched their autumn winter campaign - jam packed with a million reasons to get out there and experience autumn Northern Ireland style.
The fully integrated campaign runs until mid December and amongst the highlights include breathtaking panoramic views of the Giant’s Causeway and rediscovering the joy of the great outdoors. Be inspired by soothing spas, shopping and theatre breaks, Hallowe’en and Belfast Music Week events. On that note (excuse the pun!) the campaign also offers the chance to a VERY lucky few to win tickets to the most talked about event of the year - the MTV Europe Music Awards which are happening live in Belfast on 6th November! Check out facebook.com/discovernorthernireland for your chance to win.
If you’re not too exhausted after all of that, check out a selection of the latest campaign creative above:
This week sees the launch of the NI Water ‘Don’t Wait. Insulate’ campaign. The campaign encourages householders and businesses to protect their water pipes this winter and highlights the consequences of frozen pipes.
The campaign can be seen on TV, Outdoor, Radio, Press, Online and leaflets and provides practical advice on how to protect your property during winter.
Monday 17th October sees the first airing of the new DOE Rethink waste TV ad. This is the latest in the Rethink Waste family of tv ads and has a strong call to action to everyone in Northern Ireland to put just one less bag of waste in their bin for collection, by reducing, reusing and recycling more of their waste. The ad is a development of the existing creative suite using the hand drawn characters but this time we have introduced a catchy jingle! We hope you’ll catch yourself humming it on your way to your local recycling centre.
This is the start of a campaign that will see the creative roll out across multiple formats including outdoor, transit and radio.
For hints on tips on how you can reduce the waste you send to landfill visit rethinkwasteni.org
Friday 14th October saw the launch of our latest TV campaign for BT. The 30 second commercial will run across UTV and Channel 4 during autumn to promote BT’s latest broadband and calls bundle offer.
The entirely CGI produced commercial takes in some of Northern Ireland’s most iconic landscapes. A mixture of 2D and 3D animation, this is the first of its kind for BT, which sees 3D characters come to life and travel around in a 2D Northern Ireland landscape. This unique production technique means that we’ve not only created a first production of this kind for a Northern Ireland brand, but we’ve established unique style for BT’s bundle offering.
The seasons might be changing but autumn is one of the best times to visit the National Trust. With 2 for 1 kids entry until 13 November 2011, families have the perfect incentive to wrap up warm and enjoy some autumnal fun in the beautiful outdoors.
Our campaign creative features bold branding and imagery which captures the spirit of autumn at the National Trust, and a feeling of warmth and nostalgia is conveyed through the striking use of saturated colour. These polaroid-style snaps are a continuation of the ‘upload your time’ call to action from the summer campaign, requesting the audience to share photos and videos of their time well spent at the National Trust. And with the 2 for 1 kids entry offer, the National Trust is giving families even more reason to keep visiting their places and spaces and capture quality moments together this season.
Upload your time at nationaltrustni.org.uk
