Fashion followers are talking about just one thing: West Coast Cooler FASHIONWEEK running in Belfast from 13-16 October.
We’re delighted to continue our collaboration with the trendsetting team this Autumn / Winter season, and alongside an above-the-line campaign, and on/off trade promotions across almost 100 venues, we’ve developed a Facebook competition, ’28 Fashionable Days’ to give away fabulous treats and West Coast Cooler FASHIONWEEK tickets.
Our latest campaign for Lidl Northern Ireland launched on Monday 29th August, with a new 40sec brand positioning TV advertisement. The new fully integrated campaign which runs across TV, outdoor, press, online, radio, leaflets and in-store comms, celebrates 12 years of Lidl Northern Ireland. The campaign demonstrates Lidl’s pride in working with local suppliers and offering quality local produce, its community relationships, as well as its stores and people.
Using beautiful images of various places across Northern Ireland, the ad features real suppliers, real charities representatives and school children from the local community and actual Lidl staff in Northern Ireland. Authenticity is critical to the campaign and is reflective of Lidl’s enthusiasm and support for the people of Northern Ireland. As part of the campaign we captured individual behind the scenes interviews with Lidl staff, schools, suppliers and the Ulster Cancer Foundation, to find out what Lidl Northern Ireland means to them.
TV is only one part of this holistic campaign which is going to be backed up with every other medium, from outdoor that will support the food provenance messages, Facebook that has been customised to a local NI audience, to the in-store branding of local produce; all helping to communicate the message ‘Lidl Northern Ireland. Proud to serve you.’
Our latest campaign for BT Northern Ireland launched on Monday 22nd August, across TV, outdoor, press, radio, online.
The campaign is the next chapter in BT’s long-term marketing plan. Previous campaigns saw BT out in Northern Ireland hearing what their customers had to say about their products and services, then we saw BT bringing fibre optic broadband to homes throughout Northern Ireland and now we see how BT’s cutting edge broadband offering, BT Infinity, is transforming lives and homes in Northern Ireland.
The high production TV campaign reflects the level of sophistication in BT’s technology; seamless camera moves swoop through a family home, showcasing the benefits of BT Infinity for the whole family, before pulling back out of a typical Northern Ireland home to reveal a bird’s eye view over Northern Ireland, where we see how Northern Ireland has been transformed by BT’s roll out of BT Infinity fibre optic broadband. The direct response ad has been specifically developed for the Northern Ireland market, and this local approach has been paramount throughout the campaign; especially as this offer is exclusive to Northern Ireland residents.
To find out more about BT’s products and services, visit bt.com/ni
Dale Farm has launched a new TV commercial that will run across southern Ireland channels during the month of August, promoting the superb quality and great tasting ice cream products (not to mention excellent value), that Dale Farm has to offer.
The commercial allows viewers to follow the on screen character to the wonderful world of Dale Farm.
As the character bites into the product they are transported to a fantastical world where Dale Farm planets bring to life the flavours of each of the products featured.
The ad is supported by the recognisable tune ‘Bring me sunshine’ but with a modern take with a specially recorded cover composed and recorded by up and coming local band, ‘Katie & the Carnival.’ The song feeds into our strap line - Bring me Sunshine, Bring me Dale Farm.
The ad will be rolled out as a full campaign with supporting outdoor and social media next year.
With the summer holidays in full swing, there’s no better time to visit National Museums Northern Ireland. To bring the locations to the fore in the minds of potential visitors National Museums Northern Ireland has launched their summer campaign this week. The campaign uses large scale outdoor sites, 6 sheets and radio to capture people’s attention and imagination.
To promote the Starstruck exhibition at the Ulster Museum a striking image of Helen Mirren as Queen Elizabeth is being used to showcase one of the many costumes on show. The TITANICa exhibition at the Ulster Folk & Transport Museum is also ongoing and – due to the huge interest and positive response – creative from the initial launch campaign is currently re-running. Finally, to illustrate the Ulster American Folk Park and the Ulster Museum, creative showing children enjoying each site has been launched. All creative lives out the National Museum Northern Ireland ethos of ‘Explore, Engage, Enjoy’.
Radio is also airing on Cool/DTR, Citybeat, Q Network and Highland/Northern Sound. The ads play on how people can get swept up in the museums and transported away from daily life.
For more information visit www.nmni.com for information.
As part of an ongoing ‘welcome project’ for the Northern Ireland Tourist Board we were asked to create a visual sense of welcome at George Best City Airport. The project needed to communicate the values of both NITB and GBCA, by using a theme of 40 shades of green we able to link what is synonymous with Northern Ireland to the world of the football hero George Best.
So the next time you are waiting at the baggage carousel why not have your picture taken sitting alongside the subs bench.
The most potent and powerful campaigns capitalise on wonderful moments and happenings – and Rory McIlroy’s victory at the 2011 U.S. Open Championship is undoubtedly one such event! NITB wanted to share in the immense national pride surrounding Rory’s 2011 win and Graeme McDowell 2010 success, and so created a celebratory golf 48-sheet depicting the stunning Royal County Down course. The campaign went live on 11th July. Who could have guessed that Darren Clarke would make it a trio of triumphs with his victory at the British Open!
