At the end of 2010, we were awarded the tender to develop a brand for the current ‘Sail West’ project – a marine tourism initiative led by Donegal County Council in conjunction with several stakeholder groups from NI, ROI and Scotland.
We were tasked with developing both a naming convention and a visual identity for the project, one which firmly established its whereabouts geographically. It was required to position the sea area as the finest and most interesting sailing waters of Europe, with outstanding natural landscape, eco interest and blue flag beaches. It also needed to promote the resorts along the coastal areas, sport and special interest activities that are specific to the marine and coastal environment – sailing, cruising, diving, surfing, sea angling etc.
The result was Malin Waters….which is actually the sea area defined by the shipping forecast which spans the shared sea and coastal areas of Ireland, Northern Ireland and Western Scotland.
If there’s one thing that the National Trust loves, it’s Easter! From egg hunts and chick trails to Mad Hatters and Easter bunnies, National Trust brings you Easter as it should be.
The new Easter campaign launches today, 11th April, supported with outdoor, press, radio and online - encouraging visitors to join in the chocolate-chomping celebration. Our vibrant egg-tastic creative runs across the campaign and is sure to bring out the kid in you! Children are invited to don their decorated bunny ears and ‘hop’ down to one of the National Trust places and spaces near them for some choc-tastic trails. There is an abundance of happenings at the National Trust this Easter, so the whole family can join in…
Visit nationaltrust.org.uk for full listings of events. Easter at the National Trust – time well spent.
Monday saw the launch of BT Northern Ireland’s latest campaign – a better place.
A better place follows on from last year’s Everywhere campaign.
Everywhere was testimonial-based – celebrating BT’s proactive efforts to find out what their customers in Northern Ireland wanted and needed. A better place is a natural progression, building upon this knowledge. The campaign shows what it means for BT to be here and how the development of their products and services are helping to make Northern Ireland a better place.
BT Infinity, BT’s superfast fibre optic broadband, is the hero of the campaign. The end frame of the TV advert also illustrates BT’s commitment to make Derry~Londonderry – UK City of Culture 2013 – the first, fully fibre enabled city in the UK.
Local band, The Jane Bradfords provided the soundtrack and Northern Ireland born actress, Amanda Burton, lends a sense of home-grown gravitas to the VO.
The TV commercials are supported by Outdoor, Press, Online and PR activity.
NITB in partnership with the Countryside Access and Activities Network have created ‘Northern Ireland Adventureland’ Weekend on 9th & 10th April - a clever scheme offering everyone the opportunity to get outside and try something new – for less money and zero hassle.
23 outdoor activity providers from all over Northern Ireland are offering activity sessions for only £10 per person. With over 100 activity sessions to choose from there really is something for everyone. Not only this but all Northern Ireland Adventureland Weekend participants will also receive a 10% discount voucher which they can use until the end of September 2011 when booking any of the other activities on offer. Check out http://www.outdoorni.com/adventureland/ for further details and booking.
Spring is finally here and the National Trust is celebrating with a fresh, new campaign. The National Trust loves quirky spring events; their lovely places, and wide open spaces, are teeming with seasonal happenings and endless attractions this spring.
The campaign which launches today, 14th March, on outdoor, press, radio, and online, challenges perceptions and inspires visitors (and their furry friends!) to see the National Trust differently. The campaign takes a fresh look at what the National Trust has to offer encouraging visitors to embrace the open outdoors and abundant range of quirky events on offer.
Followers of fashion are elated to see the return of West Coast Cooler FASHIONWEEK. The stylish new season campaign is now live – inspiring the masses to Be Catwalk Ready.
The spring style event runs from the 9-13 March, chock-a-block with the latest fads and flairs – from high street to boutique, and the best of renowned and upcoming local designers.
We have developed a chic, behind-the-scenes-esq creative – taking advantage of West Coast Cooler’s exclusive access to this trendsetting occasion. Eye-catching imagery bestows a clandestine look backstage – giving stylish sweethearts an extraordinary and contemporary slice of fashionable life.
Ever wondered what life is really like in the army?
The Army Careers Exhibition marks the biggest event in the Army’s calendar of events and this year the Royal Navy and Royal Air force will also be in attendance. We were tasked to produce an eye catching campaign that appealed to their target audience of 16-25 year olds. The visuals use strong imagery of both male and female soldiers and the copy is to the point with the focus of driving people to the event.
The campaign will run across a variety of outdoor and washroom with support from radio advertising.
